Launching Your Own Marketing Freelance Gig: A Practical Guide

Want to know how to kick off a freelance marketing side job? Let me tell you about Todd, a guy who mastered some important skills and boosted his career with his own marketing side gig.

Not only did his side job help him learn new things and improve his career prospects, but it also became his main income source when he lost his regular job for 9 months. He achieved all this just by leveraging the flexibility of a side gig.

And guess what, Todd is now juggling a full-time job, his freelance work, and also runs his own finance blog, Invested Wallet. Doesn’t this sound incredible? Todd was generous enough to share his journey and valuable insights for anyone interested in starting a similar venture.

Let’s start with Todd’s background. A 31-year-old from Bethlehem, Pennsylvania, he got his degree in Computer Science with a minor in Communications from DeSales University. He began his career as the lone marketer for a Salt Lake City startup, which he still works for.

His motivation to start his marketing consulting side gig was driven by the need to earn some extra cash and enhance his resume. From social media management to content marketing, he started with basic tasks and gradually took on more roles strengthening his skill set through his freelance work.

Nowadays, Todd focuses more on strategizing in digital marketing, providing guidance on SEO/SEM, branding, content marketing, product marketing, and similar areas. His clients are majorly startups.

Currently, Todd isn’t consulting except for helping a friend’s venture. However, he suggests LinkedIn, remote job boards, local networking events, and blogs or personal websites as great sources of finding clients for those interested in this line of work.

He mentions patience and dedication as key, not to undermine putting in your best effort once someone believes in your potential. Moreover, your charge rate depends on your skill level, market rates, and the expectations of the client.

A few tips from Todd for anyone looking to dive into marketing consulting services are to gauge your available time, hone your specialization areas, make use of platforms like LinkedIn and Medium to market yourself, hit networking events, and remain patient.

His favorite aspects of this side job are the flexibility it offers and the chance to work with diverse companies. The downsides can be finding work initially and the time it consumes.

However, all in all, Todd sees his side job as incredibly beneficial, helping him save or pay off bills, providing work experience, discovering his love for start-ups, and improving time management and organizational skills.

That sums up Todd’s journey, which can provide some food for thought for those of you considering a similar path.

Moving on to other money-making methods, if you’re looking for more inspiration, check out “Flipping Furniture for Profit: A Flexible Side Hustle Opportunity” next. And if you’re into investments, consider looking at platforms like Public, Moomoo, and Webull where you can do commission-free trades of stocks among other things.

Remember, a side gig is more than just an extra source of income. It can open up vast opportunities for learning and growth. Happy hustling!