Exploring the Double-Edged Sword: The Perks and Pitfalls of Putting Your Website or Blog on the Market.

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BLOGGING AND WEBSITE BUSINESS: THE PROS AND CONS OF SELLING
Authored by Marc Andre, last updated on 4th December 2021

Making a fortune from blogging and running websites may sound dreamy, but it’s actually a lot of hard work. I’ve spent over a decade in this field and earned a good chunk of my income selling websites and blogs. This cash helped my family and me to pay off our mortgage early and save for retirement.

But selling a site isn’t all sunshine. It can be exhilarating to get a big payout for the hours invested into crafting a digital empire. Just like my blogging friend Henry did – sold his blog for $40,000! But sometimes it’s hard to give away something you’ve put so much effort into.

The decision to sell a profitable website is personal and quite challenging. Some folks might wonder why on earth you would sell a golden-egg-laying goose. Yet, if timed right, it can be incredibly lucrative.

This piece kicks off a series focusing on the pros and cons of website sales. Here, we’ll assume you’ve been running a fairly successful money-making website.

WHY SELL YOUR WEBSITE OR BLOG:
1. Instant Cash: Websites can be sold for a hefty sum. It can be your financial buffer in times of need or a well-deserved reward for your hard work.
2. Free-Up Time: This allows you to focus on other projects or decrease your working hours.
3. Risk Mitigation: Selling protects your earnings from possible downturns in online algorithms or audience interest.
4. Completing a Chapter: Selling can provide closure for a massive project.
5. Loss of Interest: If you’ve lost passion for your site’s niche, it might be better to sell it off.
6. Reached Your Peak: If you feel like you’ve done all you could, selling allows someone else to take it further.

WHY NOT SELL YOUR WEBSITE OR BLOG:
1. Emotional Attachment: Parting ways with something you’ve poured yourself into can be tough.
2. Loss of Regular Income: Selling means you’ll miss out on the site’s monthly revenue.
3. Undervalued Offers: Often, prospective buyers undervalue your site’s worth.
4. No Future Success Guarantee: Your next venture may not be as successful as the one you’re selling.
5. You Lose Control: The new owner(s) might make changes you disagree with.
6. Influence Reduction: Selling a well-known site means giving up a platform that’s influential in its niche.
7. Tax implications: Large lump sum payments usually come with significant tax burdens.
8. Finding the Right Buyer can be Challenging: It takes time and effort to find a buyer who values your site as you do.
9. Non-Compete Agreements: These agreements can sometimes hamper future plans.

What’s your take? Would you sell a profitable website? Have you done it before? Do share your thoughts in the comments below.

Check out my next article: “How to Know When to Sell Your Website or Blog”.

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