Embarking on the Journey of Bootstrapping a Thriving YouTube Channel from Scratch

Ready to launch your YouTube channel? Excellent! With more and more people flocking to the platform, it’s a fantastic place to reach new audiences, whether you’re a business or an individual looking to share something you’re passionate about.

Let’s go over some tactics we used to get FilterGrade’s YouTube Channel from square one to close to 20,000 subscribers and over 4 million total views.

**Starting the Journey**

Starting any venture is usually the toughest part. It’s okay, we’ve all been at the stage where there are no views, no subscribers, and no feedback. But don’t let this stop you! You need to focus on your end goal.

Decide what topic your channel will revolve around. Who’s the audience you want to pull in? If you’re a business, you want videos that will draw in potential customers. The more specific, the better. If you’re an individual, your aims and strategies will differ. Perhaps you want to focus purely on funny videos or giveaways.

No matter what, though, the most essential part is making fantastic content.

**Crafting Excellent Content**

Creating top-notch content is your golden ticket to YouTube fame! This is what will make your channel grow and keep your viewers coming back for more.

How do you do this, you may ask? Choose a type of content you’re keen on producing, then give it your all. Consistency is key, so keep creating and releasing videos over months and even years. Look at some YouTube greats out there, such as:

– Colin and Samir
– Nate O’Brien
– William Verbeeck
– Vlog Creations

The common factor in their success? They’ve all consistently created excellent, unique content over the years, staying authentic and refusing to simply follow trends.

**Marketing and SEO Tactics**

When starting a YouTube channel from scratch, don’t overlook SEO or search engine optimization strategies. Here are some key aspects you have control over:

– Video Title and Description
– Video Thumbnail
– Channel Information
– Length of Videos

Kick off by crafting compelling titles using keywords. Remember, though, this strategy might not work for all channels, especially those focused on humor or entertainment.

A thumbnail photo can make or break a video’s click-through rate. An interesting, clear thumbnail can fetch you more views.

Don’t forget to fill out your channel information completely, letting viewers know who you are and what they can expect from your channel. Make sure the length of your videos fits your audience preferences. Consider the use of both short and long videos for a wider reach and monetization possibilities.

**Conclusion**

Sure, growing a YouTube channel is challenging, but it’s definitely not impossible. If you have a passion and are keen to share it through videos, start your channel today. Remember, there are billions of people out there searching for new, interesting content to watch. Will they find your channel?)

Note: This content was adapted and condensed for readability from ‘How to Grow a YouTube Channel from Nothing’ by Mike Moloney.