Uncover the Secrets of Free Keyword Research for Success in 2020 – A User’s Guide

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Easy Guide to Free Keyword Research in 2024
By
R.J. Weiss
Revised
November 18, 2023
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Choosing the right keywords is crucial to expand your blog’s reach using Search Engine Optimization (SEO). Pair them with quality content, and you’re set for a surge in consistent traffic.

However, randomly picking keywords won’t get you far. You need a solid keyword selection plan that helps you create content that people actually want to read.

Get ready to learn about a crucial shift taking place in Google’s keyword selection process and five cool ways to discover keywords your site can rank for.

A Significant Change in SEO
The most critical concept in SEO now is “user intent.”

Almost all online searches start with a question — whether it’s a definition, meaning, or a how-to. Google aims to provide the best solutions for these questions, and its competence in doing so keeps improving.

To maximize your SEO traffic in 2024, you need to accurately identify what users are searching for. This something no keyword tool can tell you, illustrated by a recent search I made for “Swiss chard.” My intentions could have varied:

– Swiss chard recipes.
– Health benefits of Swiss chard.
– Nutrition facts of Swiss chard.
– How to grow Swiss chard.
– Where does Swiss chard come from?

The first-page results implied that most searchers looking for “Swiss chard” are seeking recipes. So, crafting an article discussing Swiss chard’s benefits or cultivation will probably not make it to the first page. Google determines what searchers are looking for and we need to align with that.

Understanding search intent is the priority.

Free Keyword Research Guide for 2024
Google tends to reward websites that correctly identify user intent and generate valuable content answering the searcher’s question. As a result, keyword research is an essential step for bloggers looking to earn money.

If I were to start a website from scratch today, my key focus would be on creating the best answers on the web for specific search queries. Initially, this might involve zeroing in on less sought-after keywords. As Google starts to trust your site, you can target high-demand keywords, leading to exponential growth.

I’ve spent abundant time refining keyword selection for The Ways To Wealth. I used to use paid tools like Ahrefs for generating keyword ideas based on the best demand and difficulty balance. However, it’s a popular method that invites stiff competition.

Newer or smaller sites using this approach end up fighting bigger and more authoritative websites, often an uphill battle. One’s challenge is to unearth keywords that can bring in substantial traffic.

Here are four distinct keyword research methods suitable for new or less-authoritative websites.

1. Solve Your Own Problems
Did you ever search for something and fail to find a substantial answer? If yes, you’ve found a golden chance to create unique, high-quality content.

2. Spot the Trends
Identify trending keywords before they blow up. Tools like Exploding Topics and Google Trends can help you discover these.

3. Utilize Google Search Console
Use Google Search Console (GSC) to spot what Google is ranking your site for, a great starting point for potential keywords.

4. Detail Your Answers
Using a free tool like Answer the Public, you can find commonly asked questions about a particular topic, which you can then answer in your blog posts.

Final Thoughts on Keyword Research
New websites can benefit from creative keyword research. While understanding the fundamentals of keyword research is a must, don’t shy away from experimenting with different strategies. Keep trying until you find the best approach for your site.

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