Discover the Bold Journey of Tom: Mastering the Digital Marketing World from His College Dorm Room
Tom Blake: A Young Entrepreneur’s Success with a Digital Marketing Start-up
Do you dream of making money online? Everyone seems to chase passive income ideas, but these often involve lots of time and energy upfront, and don’t always deliver as expected. An alternative path is offering services that people need right now. This is how many successful businesses get started – including Tom Blake’s.
Tom, a 22-year-old recent graduate, managed to start a profitable digital marketing company while still in college. Based in Toronto, he juggles a full-time job at another marketing firm, while running his side business with a fellow recent grad. This hustle pulls in a few thousand dollars each month, with their time commitment ranging from 5-20 hours per week depending on their clients.
What’s their secret? They chose to specialize. Tom and his partner focused their services on Facebook and Google ads for local businesses. This strategy enabled them to stand out and attract clients needing this high-demand service. They mostly work with furniture stores, bringing in substantial revenue due to the high value of each sale. However, they’re open to venturing into new territories like B2B equipment and local restaurants.
So, how did they get their first clients? Tom and his partner cleverly offered free website or advertising audits. This strategy not only drew potential clients but also helped determine the pricing for their services.
Another smart move was charging a flat monthly retainer, which varies depending on the business size and its advertising budget. The more extensive the budget, the more work they had to put in, and therefore, the higher the retainer fee.
Eager to start your own business and make money online? Tom recommends keeping the client’s best interest at heart. He urges new entrepreneurs to step back from deals if it’s not in the best interest of the client, as this approach will save you time, frustration, and safeguard your reputation in the long run.
In Tom’s side hustle, several things stand out. Firstly, he used his existing marketing skills and knowledge to earn money. Secondly, the side hustle offers good income potential, especially if you can retain recurring clients. Lastly, the services he provides, like managing online advertising, are always in demand.
If you’re considering a side hustle, think about what you can bring to the table. Can your skills and experience translate into a valuable service? If you want to learn more about starting a service-related side gig, check out resources like ‘Earn More Writing’, ’30 Days or Less to Virtual Assistant Success’, ‘Proofread Anywhere’ and ‘Transcribe Anywhere.’
Lastly, consider investment platforms like Public, Moomoo and Webull, which all offer commission-free trades and user-friendly interfaces among other features.
Consider starting your own business and make your side hustle dreams a reality.